RETRAIL – Your global exclusive partner with local support


HQ and Regional office Europe & Asia

Frank Passmann (Managing Director)

After various sales and marketing management responsibilities for domestic markets in Europe, developped the global Travel Retail business for a well known luxury brand during 15 years. Held senior management roles and part of the management commity for global listed company in leading luxury group.

Regional Office Middle East, India & Africa

Fabrice Dessart (Regional Director MEA)

18 years Business development expertise in categories confectionary, fine wines, spirits and luxury fashion accessories for the regions Europe and Middle-East, India and Africa (MEIA). Held senior positions and part of management commity in business unit of global listed company in leading luxury group.


Our expertise


  • Developing Brand Strategies – what makes you authentic, relevant and different?
  • Building Brand identity and Awareness through visuals, messaging, communication and experience including customer post- and after-sales service.
  • Brand Activation – How to go to market.
  • Channel launch plans and activation through visibility and POS/Trade Marketing. Create brand experience.
  • Distribution – Selecting the matching Point of Sales with matching brand adjacency and target audience.
  • Assortment strategy - Product development management (category diversification, premiumization, scaling-up) and proven track record in to connect brands with global major Key
  • Accounts, Operators and Retailers in all distribution channels:
  • Travel Retail
  • Wholesale Offline domestic (Prime retailers, Distributors, Importing/logistics partners)
  • E-Commerce (Online Retailers, Pure Players and Online Market platforms)

RETRAIL GmbH

Managing Director Frank Passmann

Im Stilwerk | Grosse Elbstrasse 68 | 22767 Hamburg | Germany

Tel. + 49 (0)40 300 616 22 | Fax + 49 (0)40 300 616 55

Mob. + 49 (0)173 2040567 | f.passmann@retrail.net | www.retrail.net